Mystic, Conn. (October 8, 2019): Today Mystic Aquarium kicked off a 56-day campaign as part of the global #GivingTuesday movement. Launched in 2012, #GivingTuesday inspires millions of people across the globe to ‘show up’ and ‘give back’ to causes and issues that have personal significance.
And, while #GivingTuesday is one day – the Tuesday following U.S. Thanksgiving – with the global goal to create “a massive wave of generosity that lasts well beyond that day, and touches every person on the planet,” participants like Mystic Aquarium engage in full campaigns to build and maintain momentum before, during and after #GivingTuesday to empower communities to live generously and empower change.
From now until Tuesday, December 3, Mystic Aquarium hopes to raise much-needed funds for its mission programs in education, conservation and research. Equally important, the Aquarium hopes to engage more children and families in Ocean Ambassador programs that can have a direct and lasting impact on the ocean planet.
To inspire participation in #GivingTuesday, Mystic Aquarium has set-up a dedicated page on MysticAquarium.org where people can make a donation or register for volunteerism. There is also a Kid’s Calendar with 64 ways to give back. A #GivingTuesday board on Mystic Aquarium’s Pinterest page includes craft ideas, recipes and more to help make paying it forward simple and fun. There will also be a special “Coins for Conservation” event for kids. Additional details will be announced by the Aquarium in the coming weeks.
“The #GivingTuesday movement was built on the premise that supporting a worthy cause is not just about fundraising, it’s about communities coming together,” said Stevi Bramich, who is spearheading the campaign for the Aquarium, “and that is what we do here at Mystic Aquarium every day.”
Each year Mystic Aquarium serves nearly one million people through engaging, immersive and interactive campus visits, diverse educational programs for pre-k to post-grad students and conservation engagement through our Ocean Ambassadors program.
“Whether it’s our guest services team assisting a visitor, our educators leading an outreach program or beach clean-up, our Animal Rescue Team releasing a rehabilitated seal or our researchers sharing new data, we are working together with our visitors, volunteers, donors, colleagues and students to make a direct and positive on the ocean planet.”
But Bramich is quick to point out that “it’s even more than that.”
For Mystic Aquarium, this campaign is not solely focused on ways to support its own mission. In the spirit of community that is the ‘movement,’ Mystic Aquarium’s #GivingTuesday campaign will also highlight the dedication and compassion its staff elicits not only in their own careers but in the larger community and other non-profit organizations. Through features like #WhyGive and #MyGivingStory, the Aquarium’s friends and followers will learn more about Animal Rescue Clinic Assistant Manager, Sarah Callen; Vet Tech, Ann Gilewski; Sea Lion Trainer, Kim Hentz and other Aquarium staff, volunteers and donors.
#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. In July 2019, #GivingTuesday spun out into its own organization.